It appears that yearly there is a new social media sites celebrity. Facebook, Twitter and LinkedIn rose to stardom in the last few years, and 2012 the year of Pinterest. Currently, Instagram is gunning for top billing. With the Instagram neighborhood prospering, significant brands and companies like Starbuck, MTV, Nike and Marc Jacobs, to call simply a few, are jumping on board boldy taking on the mobile picture app right into their marketing strategies. Inning Accordance With Just Gauged, 59% of the Leading 100 Global Interbrand Brands already have Instagram accounts. And based on the Instagram blog, the two-plus-year-old system gets to over 100 million energetic customers monthly. Compare that to Twitter, which damaged the 200 million mark after 6 years.
Many evident is that it is practically totally photo-based. However beyond that, its simplicity makes it an efficient lorry for appealing customers considering that they can reveal themselves from anywhere, anytime. Visual material is anticipated to be a significant pattern in 2013. Photo interest feelings, and reverberate throughout societies. As a matter of fact, if we take a look at socials media in general, images drive even more involvement than any other kind of web content. On Facebook, as an example, images have an interaction price 39% more than various other posts. It is not unexpected, then, to see Instagram rise to popularity so promptly.
If you are seeking motivation about the best ways to grow your existing Instagram Engagement Pod neighborhood have a look at examples from 4 brands that are efficiently integrating the system into their advertising and marketing mix:
- Red Bull – Through a recent Instagram competition Red Bull distributed two tickets to this year’s Red Bull King of the Rock Finals basketball tournament in San Francisco. Fans were asked to take a photo of themselves with a basketball in unanticipated places and mark their images. The competition not just obtained fans thrilled, it also let Red Bull making a declaration to and get in touch with the sports community.
- Ford Carnival – In early 2012, Fiestagram was among the initial Instagram projects performed by a huge brand. Ford engaged its target market with a straightforward picture competitors. About 16,000 images were published throughout the seven-week project and the promotion obtained fantastic visibility on Facebook and Twitter too, with lots of individuals linking their social media networks.
- Tiffany & Co. – A Tiffany campaign offered fans 3 brand-new picture filters: Tiffany blue, peach, and black and white. Followers were motivated to tag pictures of themselves and their better halves and Tiffany included an option on its Real Love in Pictures site. The initiative enabled Tiffany to give its fans pertinent, brand-related web content, while also welcoming them to take part in the experience.
- Comodo – The Soho, NY eatery recently created an Instagram menu by asking customers to break images of their dishes and identify them with the hash tag comodomenu. Now, restaurants and interested potential customers at this Latin American dining establishment could appreciate a much more interactive eating experience by browsing the hash tag to see pictures of the restaurant is offerings.